identité(s) | The Gate VR

The Gate VR

RETAIL

Branding

Interior design

Experience

CLIENT

RLTY
The Metaverse Experience Company

SPECIFICS

2024
1 200 M²
PARIS, FRANCE
©Juan Jerez photography

SCOPE

BRAND IDENTITY
ARCHITECTURAL CONCEPT
LOGOTYPE
ENVIRONMENTAL GRAPHICS

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Immersive VR playground interior design for The Gate, featuring futuristic black-and-white floor graphics, branded wall typography, and a lounge area with bold orange seating.

Together with RLTY we embarked on an ambitious project: a brand-new virtual reality experience concept in Paris.

Redefining reality by merging the physical and the virtual.

A 360° creative concept

The RLTY team entrusted identité(s) with the entire scope of the project, ranging from branding to the design of the space and furniture. Our response: a comprehensive creative concept that blurs the lines between the real and the virtual. We aimed to offer a unique experience by transforming traditional retail into a hybrid in-between space.

Immersive VR lobby designed with sculptural orange seating, brushed metal surfaces, and ambient lighting—merging digital futurism with high-end hospitality

Transforming the future of entertainment by seamlessly blending immersive design, innovative technology, and captivating experiences into a vibrant, multi-dimensional space.

Retail facade concept for immersive VR venue, with layered digital screens and branded window graphics

Flat lay of The Gate VR promotional print materials on a textured orange surface, including colorful branded flyers with abstract 3D graphics, bold typography of slogan ‘ENTER THE GATE / PLAY THE GAME'

Creating a brand with a striking identity that bridges gaming and fantasy.

Creating a tailor-made brand

The brand, named and developed by the studio's branding team, was titled "The Gate VR". Its strong visual identity, positioned between the realms of gaming and fantasy, elevates the brand in this rapidly growing sector.

Futuristic white door labeled leading to a game arena with bold signage and a geometric black icon, set within a sleek brushed metal wall under spotlighting

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Envisioning an immersive architectural universe that transforms gaming into a multi-sensory reality.

immersive and multi-sensory architectural project

We envisioned a timeless architectural concept that resembles a video game brought into the physical world. The space is designed as a series of distinct yet interconnected areas where all five senses have been taken into account. Combining visual, auditory, olfactory, and tactile elements creates a memorable experience at every turn.

A graphic black-and-white interior with bold floor and wall markings of a VR arena.

Futuristic hallway with green LED floor lighting and reflective metallic walls, paired with a close-up of geometric wood and metal bar details and purple bubble-textured seating

High-tech VR arena with mirrored walls, black-and-white tracking markers, and views into an adjacent lounge furnished with sculptural purple bubble seating and low metallic tables

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