Cedro
Hospitality
Branding
Art Direction
CLIENT

Cedro Sauna
The first Luxury Sauna brand from America

SPECIFICS

2025
Cookeville, Tennessee

SCOPE

BRANDING
VISUAL IDENTITY
LOGOTYPE
PHOTOGRAPHY ART DIRECTION
COMMUNICATION SUPPORTS

Cedro Sauna logo and stamp mark engraved on light wood sauna bench
Cedro approached us with a bold vision: To create the brand of the first luxury saunas crafted entirely in the USA.
Modern Cedro logo in bordeaux on soft beige background for brand identity showcase
A nod to classic American craftsmanship with a modern twist. An identity that reflects the ambition behind their fully customized saunas.
A custom logotype and vintage-inspired stamps

We worked with Cedro to develop a full-spectrum visual identity that captures the essence of their custom-made saunas—blending American craftsmanship, natural materials, and serene luxury into a bold, contemporary brand experience. At the heart of the identity lies a hand-drawn logotype—bold yet elegant—paired with a set of vintage-inspired stamps that echo American heritage, bringing character and authenticity to every application, from packaging to digital.

Cedro Sauna logo construction breakdown showing modular typography with highlights on curves, structure, and letter customization
Cedro Sauna logotype construction grid showing the redesigned modular logo structure with geometric guides and alignments
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Handcrafted details reinforce CEDRO's authenticity while bringing a unique touch to its modern identity.
Warm tones and tactile visuals bring the sauna ritual to life

The color palette blends warm, playful hues with deep, rich tones, reflecting both the accessible spirit of the CEDRO team and the refined elegance of the brand. The tactile-inspired photography art direction bring depth and immersion to the brand, evoking the sensory calm of the sauna experience.

Cedro Sauna brand identity featuring logo and custom stamps on white paper over a wooden table
Cedro Sauna monogram variations with CS initials in stacked orange on beige and horizontal blue on dark brown backgrounds
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Wood-paneled sauna interior with lake view through window, showcasing natural light and serene Scandinavian setting
We transformed CEDRO's visual identity into a fluid digital experience, designing a website as playful and welcoming as the brand itself.
Building consistency and clarity across all platforms

Finally, we translated the brand into a seamless Squarespace site that mirrors Cedro’s essence: crafted, calming, and effortlessly navigable. A set of minimalist pictograms distill Cedro’s core values into clean, intuitive visuals—building consistency and clarity across all platforms.

Cedro Sauna Instagram post designs showcasing brand messaging and visuals, including luxury sauna tagline, CS monogram, and steaming rocks photo with ‘Custom Luxury Escape’ text
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