Cedro Sauna
The first Luxury Sauna brand from America
2025
Cookeville, Tennessee
BRANDING
VISUAL IDENTITY
LOGOTYPE
PHOTOGRAPHY ART DIRECTION
COMMUNICATION SUPPORTS
We worked with Cedro to develop a full-spectrum visual identity that captures the essence of their custom-made saunas—blending American craftsmanship, natural materials, and serene luxury into a bold, contemporary brand experience. At the heart of the identity lies a hand-drawn logotype—bold yet elegant—paired with a set of vintage-inspired stamps that echo American heritage, bringing character and authenticity to every application, from packaging to digital.
The color palette blends warm, playful hues with deep, rich tones, reflecting both the accessible spirit of the CEDRO team and the refined elegance of the brand. The tactile-inspired photography art direction bring depth and immersion to the brand, evoking the sensory calm of the sauna experience.
Finally, we translated the brand into a seamless Squarespace site that mirrors Cedro’s essence: crafted, calming, and effortlessly navigable. A set of minimalist pictograms distill Cedro’s core values into clean, intuitive visuals—building consistency and clarity across all platforms.