FLOWDESK
Full-service digital asset trading and technology firm
2024
1000 m²
PARIS, FRANCE
Signage system and design
Environmental graphics
Brand experience
Brand integration
Custom-made furniture
Wallpaper design
Communication supports
Working within the landlord’s strict constraints, we devised a furniture system designed for seamless installation and removal, leaving no visible traces behind. Custom solutions included suspended, removable wallpapers that allowed for personalisation in key offices while respecting the integrity of the space.
To further integrate Flowdesk’s identity into the environment, we developed a personalised signage system that respected their branding and space organisation. By reinterpreting key elements of Flowdesk’s visual identity into large-scale graphics, we infused the space with familiarity and playfulness while enhancing its functionality. Squircles, the main shape of Flowdesk’s branding were transformed into multifunctional design elements, such as confidentiality films for meeting room windows or entryways.
Understanding the team’s traditions and interests was pivotal to designing a Chill Zone that felt truly theirs. The result: a playful yet functional space with features that reflect Flowdesk’s unique identity. A dedicated display allows the team to store and access their collection of Nerf Guns. Completely custom-made poker chips and mats allow to transform a game table into a poker table. A large seating space in front of the TV, invites for gaming and communal relaxation. The "Deconstructed F" walkway defines the spaces and subtly references Flowdesk’s branding. Thoughtfully chosen books and objects add warmth and personality to the space.
