identité(s) | Sorare

Sorare

Office

Art direction

Experience

Furniture design

CLIENT

Sorare
Fantasy sport cryptocurrency-based gaming company

SPECIFICS

2023
1 000 m²
Paris, France

SCOPE

Environmental Graphics
Brand Integration
Custom-made Furniture Design

Branded basketball installation with. NBA balls suspended behind chain-link mesh on a typographic black wall

In our third project together with Sorare, we focused on integrating their new brand identity into the latest office space while tailoring it to the team’s specific needs.

Custom-made poster wall featuring SORARE branding with bold typography, player visuals, and graphic elements

Redefining the workspace experience by seamlessly integrating Sorare's brand identity with functional design and sustainable solutions.

Integration of a Digital-Born Brand into a Physical Space

We transformed the new workspace to reflect Sorare’s brand evolution. The new visual identity was thoughtfully incorporated into the expansive space, allowing employees and collaborators to experience the brand’s universe.

Modern workspace blending athletic culture and functionality, with sports jersey display, communal kitchen zone, and directional stair signage

Wall-mounted basketball display featuring NBA balls on custom iridescent acrylic stands, shown in both daylight and spotlight settings

Stairwell wall covered in oversized black typography featuring words like ‘Contender,’ and ‘Own your game,’ with a gold trophy displayed in a recessed shelf

Sleek black indoor sports court with reflective metallic boundary lines and a mesh fence net, shown in wide and close-up views

3D wall installation of a mini basketball court outlined in white, featuring scattered basketballs enclosed by a mesh net, with bold keywords like “PRO,” “CHAMPIONS,” and “SORARE SQUAD” surrounding the display

From signage and custom furniture to unique objects and environmental graphics, we integrated the brand image at every turn.

Functional and Playful Graphics

Signage reflects the playfulness of the brand as well as makes navigation of the space smooth and intuitive. Graphics on the staircase landings identify each floor, pictograms, adapted from Sorare’s visual elements, mark gendered bathrooms and locker rooms.

Glass door signage with stylized football icon and white text, with pink and purple window vitnl reflections in the background

Bold blue “2nd Floor” wall signage with directional info for meeting rooms and open space, adjacent to two white doors featuring custom pictograms

Modern boardroom with a TV screen flanked by collectible basketballs displayed on custom iridescent and aluminium stands

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Overhead view of a seating area featuring wood tables and built-in bench seating, with a central planter and integrated pendant lighting.

Custom-made furniture brings the brand universe to life in the rental office space.

Custom-Made Furniture with Reduced Impact

To tailor the office to the team’s needs and routines, we designed custom-made furniture and installations, such as shelving for the in-house collection of basketballs. Focusing on sustainability, we chose aluminum for its flexibility, allowing for easy reconfiguration of the space. Additionally, we repurposed elements from the previous office space to conserve valuable materials.

Technical elevation of a custom-built bench system with integrated planter, lighting fixtures, and concealed power outlets.

Cozy communal seating with warm pendant lighting and a lush central planter, backed by bold magenta vinyl graphics in the background.

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