LEDGER 106
Office
Experience
Art direction
Branding
CLIENT

Ledger
Leader in crypto asset security

SPECIFICS

2024
7500 m²
PARIS, FRANCE

SCOPE

Signage system and design
Neon Design
Wallpaper design
Artistic collaborations
Motion design
Environmental graphics
Brand experience
Brand integration
Branding

For the crypto security leader, we developed a comprehensive environmental graphics concept, integrating the Ledger brand and the architectural identity of their soon iconic building, 106.
The building as your guide.
Entering the Machine: A Dynamic Signage Experience

Signage and graphics immerse users in a world that feels like stepping inside a living machine. HUD-style graphics on windows and doors guide movements throughout the building, creating an intuitive, futuristic guiding system. Spaces named using a grid-coded structure, consistently applied on all directories and meeting room signage create a gamified navigation experience. Wall and floor graphics seamlessly integrate within the architecture, becoming an integral part of the space design. These visuals transform the environment into a living canvas, making the space more lively and plunging the users within the dynamic culture of the client. 

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Art and technology unite to reflect the soul of Ledger’s innovation.
Art that tells the Ledger story

Art is central to Ledger’s culture, creating a bridge between technology and culture. We collaborated with contemporary artists to integrate custom artworks and installations that celebrate the company’s product innovation and embrace the pulse of the present. Expressive pieces complement and elevate the space, turning the office into an open gallery and enhancing users’ emotional connection to the space.

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Experimenting with Materials for Signage Innovation

We explored cutting-edge materials and techniques to push the boundaries of signage design. Innovative neon signs and combinations of materials create transparency, allow dual readings, and bring an experimental edge to the space. By playing with light and material, otherwise static graphics take on a dynamic quality. The result: a building that engages users with tactile and visual interplay, offering an unexpected and innovative experience at every turn

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