La félicité
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branding
ART DIRECTION
EXPERIENCE
CLIENT

La félicité
A mixed-use development in Paris' 4th arrondissement

SPECIFICS

2023
Paris, France

SCOPE

Signage system design
Artistic collaborations
Urban furniture design
Environmental graphics

La Félicité aimed to transform its common areas in order to invite, welcome, and delight Parisians. We developed a signage and wayfinding system integrated with the artistic works of Laurent Badier.
Transforming spaces into welcoming pathways for the community to explore and enjoy.
Signage: A Welcoming Transformation

For the project, we designed and developed a complete signage system. With a focus on user experience, we crafted different types of spatial signs that range in complexity from simple space naming plates to signs with integrated plans and seating.

The integration of art and signage not only enhances wayfinding but also transforms La Félicité into an engaging urban park.
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Fusing art and functionality to create a cohesive visual experience.
A Collaboration with Artist Laurent Badier

The project features a seamless collaboration with artist Laurent Badier, whose vibrant artwork enhances the urban development. The signage graphics, crafted by identité(s), harmonize the visual identity of the space, the warm, vivid colors of Badier's artworks, and the concrete structure of La Félicité.

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Enhancing user experience through thoughtful design
Urban Furniture Design

With knowledge of materials and passion for their reinvention, we worked with experts of cement to design custom-made urban furniture and signage totems. The objects, thoughtfully placed in the space, enhance the overall experience for the visitors of this mixed-use space.

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