La félicité
Retail
branding
ART DIRECTION
EXPERIENCE
CLIENT

La félicité
A mixed-use development in Paris' 4th arrondissement

SPECIFICS

2023
Paris, France

SCOPE

Signage system design
Artistic collaborations
Urban furniture design
Environmental graphics

Contemporary urban wayfinding totem at La Félicité in Paris, featuring a bold, multicolored graphics design with icons and directional text guiding visitors to cultural venues, restaurants, a hotel, and local amenities
La Félicité aimed to transform its common areas in order to invite, welcome, and delight Parisians. We developed a signage and wayfinding system integrated with the artistic works of Laurent Badier.
Minimalist mirror and concrete wayfinding totem set within a landscaped courtyard at La Félicité, Paris, featuring clean directional typography on a mirror surface integrated into a custom concrete base.
Transforming spaces into welcoming pathways for the community to explore and enjoy.
Signage: A Welcoming Transformation

For the project, we designed and developed a complete signage system. With a focus on user experience, we crafted different types of spatial signs that range in complexity from simple space naming plates to signs with integrated plans and seating.

 Architectural signage concept for La Félicité, Paris Sully-Morland, featuring bold geometric forms and typographic compositions within arched windows
The integration of art and signage not only enhances wayfinding but also transforms La Félicité into an engaging urban park.
Architectural study overlaying geometric grid lines onto the arched façade of the La Félicité building in Paris, highlighting the formal composition
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Fusing art and functionality to create a cohesive visual experience.
A Collaboration with Artist Laurent Badier

The project features a seamless collaboration with artist Laurent Badier, whose vibrant artwork enhances the urban development. The signage graphics, crafted by identité(s), harmonize the visual identity of the space, the warm, vivid colors of Badier's artworks, and the concrete structure of La Félicité.

Minimalist wayfinding totem mockup for La Félicité, Paris, featuring a monochrome grid system that echoes the building’s architectural forms
Totemic neon green and magenta sculptures by Laurent Badier alongside a multicolored directional wayfinding tower
Custom iconography and directional signage system developed for La Félicité, Paris, featuring bold black pictograms, arrows, and typography elements
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Wayfinding totem featuring signature color blocks and a site plan of the multi-use space, set beneath a soaring concrete arch at La Félicité, Paris, with a lush garden backdrop.
Enhancing user experience through thoughtful design
Urban Furniture Design

With knowledge of materials and passion for their reinvention, we worked with experts of cement to design custom-made urban furniture and signage totems. The objects, thoughtfully placed in the space, enhance the overall experience for the visitors of this mixed-use space.

Double-sided wayfinding featurign color-coded destination blocks, custom icons, and site branding engraved on a minimalist concrete base that doubles as a bench.
 The entrance to La Félicité, Paris, framed by grand concrete arches, featuring oversized white typographic window graphics and a constellation of multicolored translucent totem artworks
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