identité(s) | Camping Le Lido

Camping Le Lido

HOSPITALITY

BRANDING

ART DIRECTION

CLIENT

Camping Le Lido
Family friendly campsite for nature enthusiasts

SPECIFICS

2023
Fontainebleau, France

SCOPE

Visual identity
Photography Direction
Logotype
Communication supports
Signage system DESIGN

After a change in ownership, Camping Le Lido approached us to create a comprehensive brand identity.

Rebranding project to craft the image of a serene refuge, a gathering place, a starting point for outdoor adventures.

Crafting a Brand Reminiscent of a Serene Nature Refuge

In this rebranding project, we transformed the client's visual identity into a recognizable and welcoming brand. By emphasizing tranquility and community spirit, we positioned the location as the perfect starting point for relaxation and outdoor adventures.

Logo combines round shapes and rough lines to convey the warmth of the property.

Accessible Logo and Visual Language

We designed a new logo that combines round shapes and rough lines, capturing the property's warmth and rugged charm. This was complemented by a cheerful and accessible graphic language, which speaks to a wide audience.

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Tangible elements like postcards extend the camping experience beyond the digital realm.

Tangible Touchpoints and an Inviting Website

Additionally, we developed a beautiful and user-friendly website, featuring photos bathed in natural light. The site offers an engaging and intuitive experience, mirroring the serene environment of the location. To extend the camping experience, we introduced tangible elements like postcards for guests to take home.

Camping Le Lido website UI mockup featuring a modular grid layout with vibrant image carousels, bold headings, and color-coded content blocks designed to enhance user engagement and visual storytelling.

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