CLIMBING DISTRICT
A network of climbing gyms, social clubs, and coworkings.
2023
PARIS, FRANCE
CONTENT CREATION
VISUAL IDENTITY
COMMUNICATION SUPPORTS
ARTISTIC COLLABORATION
PHOTOGRAPHY DIRECTION
With a focus on in-house content production, we embarked on an exciting journey of brainstorming, from naming the fanzine—drawing inspiration from the crumbly chalk used by climbers—to generating imaginative ideas for fanzine sections that would resonate with the community.
To create CAKE*, we immersed ourselves in Climbing District’s universe, engaging with the team and exploring every corner of their five gyms. This exploration inspired diverse sections such as lost and found, climber portraits, and community classifieds, along with artistic collaborations featuring Capucine Mattiussi and Ivan Pif.
